Pioneering Consumer Psychology Since 1972
Memphis, Tenn. August 28, 2002, The Right Brain People, IN-SIGHT research has been credited for bringing invaluable understanding of the emotional strength of the Corvette brand to the Corvette design process. Consumers are driven by emotion.

 
 
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When you need to know WHY...
Then you need to know
The Right Brain People®

“Our Mission”

The Right Brain People® seek to provide corporations with a competitive advantage in the marketplace by bringing psychological understanding to their marketing, strategic planning, product development, human resources and service quality functions.

The left side, or hemisphere, of the brain is the seat of logic, language and reasoning, among other cognitive functions. It is also the location where short-term memories and conscious awareness are stored.

 The right side of the brain, or hemisphere, houses emotions, creativity, motivation and long-term memory. Behaviors performed and decisions made today have their roots in the right brain. In effect, the right hemisphere is the seat of the emotional needs and barriers that drive consumer, client, employee and citizen behaviors and decisions.

Our clients include Ford Motor Company, General Motors Corporation, Merck, Whirlpool Corporation, American Express, the Department of Defense, Maybelline and FedEx. Visit Our Client Showcase

Our clients started to call us The Right Brain People because of our specialty in helping companies understand the emotional factors that drive consumer decisions in the marketplace and influence employees in the workplace.  We answer both tactical and strategic questions for our clients.  We have developed a number of proprietary products for uncovering consumer emotions.  We also offer proprietary products designed for dealing with emotional factors in the personnel selection and termination processes.

The Right Brain Approach answers WHY questions.

 

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Last modified: 08/03/08