Pioneering Consumer Psychology Since 1972
Memphis, Tenn. August 28, 2002, The Right Brain People, IN-SIGHT research has been credited for bringing invaluable understanding of the emotional strength of the Corvette brand to the Corvette design process. Consumers are driven by emotion.

 

 
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In The News

Subjects:

Car Personality Quiz: What Does Your Car Tell About You?

Road and Travel Magazine ― Each thing leaves impressions. The way you talk, walk and socialize tells something about you. Your choice of friends, clothes and accessories point out something about your personality. Even your choice of cars conveys some details to the populace.  Feb 15, 2007

What Your Car Says About Your Personality

BOSTON (WBZ) ― You think your car is just transportation? You're wrong! Whether you buy a red convertible or a pickup truck, a big minivan or a Beetle, Dr. Charles Kenny says that car says a lot about a person. Feb 11, 2007

Web Extra: What Your Car Says About You

This week's Philadelphia International Auto Show is a great time to test drive fancy cars, even if only in your imagination. But the car you drive around every day already says how you imagine ...Feb 2, 2007

Dr. Charles Kenny is one of the 120 world’s most influential Thought Leaders -

Access Today’s Best Business Minds, Without Leaving Your Office

Greenspan Warns, Stocks Rally -

Dr. Kenny interviewed By Nick Godt for THESTREET.COM

Whether you realize it or not—your wheels are sending a message.

What Your Car Says About You - May 15, 2005

Right Brain, Left Brain approaches to life -

Dr. Kenny interviewed on NPR radio - April 11, 2005

SHOPPER INSIGHTS in ACTION 2004 -

Emerging Consumer Research Methods:
Is Your Company a Brand Elvis Company?
Presented by Dr. Charles Kenny July 13, 2004

Are your wheels the window to your soul?

Austin Business Journal, June 30, 2003

Car psychology quiz, Bankrate.com®  December 4, 2002

Celebs' cars tell all, Bankrate.com®  December 4, 2002

Fire Drill:  Preparing for Crisis:  BrandChannel, September 9, 2002

Kenny Reveals Car Owner Psyche in LA Times Article, March 29, 2003

Odds are, you will never win the Tennessee Lottery:

Memphis Bizjournals, November 15, 2002

The Right Brain People® focuses market research on 'why':  Memphis Bizjournals, October 18, 2002

War not felt in wallets:  Raleigh The News & Observer, March 29, 2003

What Your Car Says About You, Bankrate.com®  April 9, 2003

Car Personality Quiz: What Does Your Car Tell About You?

Each thing leaves impressions. The way you talk, walk and socialize tells something about you. Your choice of friends, clothes and accessories point out something about your personality. Even your choice of cars conveys some details to the populace...Feb 15, 2007

 

From the February 15, 2007, Road and Travel Magazine

Glady Rein

 

Click here to read the entire article

 

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Subject:  What Your Car Says About Your Personality

 

BOSTON (WBZ) ― You think your car is just transportation? You're wrong! Whether you buy a red convertible or a pickup truck, a big minivan or a Beetle, Dr. Charles Kenny says that car says a lot about a person.

From 2/11/2007, wbztv.com Special Reports

Scott Wahle

Click here to read the entire article

 

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Subject:  Web Extra: What Your Car Says About You

(CBS 3) PHILADELPHIA This week's Philadelphia International Auto Show is a great time to test drive fancy cars, even if only in your imagination. But the car you drive around every day already says how you imagine yourself. CBS 3’s Anne Marie Green explains what your car says about you.

You think your car is just transportation? You're wrong! Whether you buy a red convertible or a pickup truck, a big minivan or a Beetle, Dr. Charles Kenny says, that car says a lot about a person. "It's a reflection of who you are," said Kenny.

Click here to read the entire article

Click here to watch the video of the interview with Dr. Kenny here.

 

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Subject:  Thought Leaders

Our network of international experts includes leading authors,
management consultants and business school professors.

The Knowledge Dialogue Thought Leaders Network is an international panel of individuals who are the world’s authorities in their respective areas of expertise. Authors of numerous articles, best-selling books and textbooks, these individuals are noted speakers and dynamic visionaries.

Publications such as Forbes, Business Week and The Wall Street Journal single out many of these experts as the world’s top executive coaches and management consultants.

This unparalleled group of experts both benchmark and design many of the world’s best practices in their fields and are the winners of such prestigious awards as the Presidential Medal of Freedom and the McArthur Award.

Read more about our Thought Leaders by clicking here.

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Subject:  Greenspan Warns, Stocks Rally

 

...According to Charlie Kenny, president of consumer psychology consulting firm Right Brain People, the emotional comfort associated with the values of homes is a far better indicator of consumption patterns than sentiment surveys...

From 9/27/2005 THESTREET.COM

Nick Godt, Markets Reporter

 

To access this article please click here.

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Subject:  What Your Car Says About You

 

Car choice comes from right side brain ... says Charles Kenny any age life stage automotive ... Whether you realize your wheels sending message What Your Car Says About You featured What Your Car Says About You Automobiles ... Personality Surveys polls Dianne Hales Stud dud Sassy ... shy Trendy traditional Soccer mom sexy mama Before you say word

 

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Subject:  Right Brain, Left Brain approaches to life -

To listen to Dr. Kenny's Interconnect interview on NPR radio - April 11, 2005

 

Dr. Kenny talks about what drives marketing decisions.  "Most decisions that people make are really driven by their emotions."

Dr. Kenny answers the "WHY" question for Silver Dollar City
and gives examples of how "The Right Brain Approach"
works

Dr. Kenny talks about "The Right Brain Approach" in education and consumer psychology  techniques and methodology.
Dr. Kenny talks about how "The Right Brain Approach" is used in marketing new brands.
"I'm wasting 50% of my advertising dollars, the only problem is I don't know which 50% I'm wasting." John Wannamaker

Interconnect is a weekly one-hour discussion of spirituality, self-care, alternative health care, and lifestyle issues on WMUB – NPR station in Cincinnati, OH and serving the Dayton area.  Join hosts Cheri Lawson and John Hingsbergen each week for conversations about religion, interpersonal relationships, psychology and more.

Audio files provided by Interconnect at WMUB-FM and Miami University, Oxford, Ohio. http://www.wmub.org/interconnect/

Get the books Dr. Kenny talks about in this interview

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Subject:  SHOPPER INSIGHTS in ACTION 2004 -

Emerging Consumer Research Methods:

Is Your Company a Brand Elvis Company?

 

Do you really connect emotionally with your customers?  Does your company have loyal, devoted fans?  Do your customers celebrate being associated with you?  If so, you could be a Brand Elvis company!!  If not, why not?  Dr. Charles Kenny, president and CEO of The Right Brain People® helps you understand how to put the same brand principles that made Elvis a star work in your business, brand principles that keep his estate earning millions of dollars a year twenty-five years after his death.  The Right Brain People®, The Right Brain Approach®, pioneered consumer psychology almost three decades ago and served as the driving force behind the design and development of one of the great brands of all time, Saturn! Don’t miss learning how you can help your company take your brand to new heights by becoming a Brand Elvis company.


Dr. Charles Kenny of The Right Brain Approach® 

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Subject:  Are your wheels the window to your soul?

 

From the June 30, 2003 Austin Business Journal,

Rob Curran Special to the Austin Business Journal

 

To access this article please click here.

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Subject:  War not felt in wallets

 

So far, local business not seeing the expected downturn

So sure was Chris Baker that the Iraqi war would discourage people from eating out that he called the waiters and waitresses at Applebee's Neighborhood Grill & Bar in North Raleigh together for a special meeting.

"Make sure you really cater to our guests," Baker told them a day after the bombing began, "because you might not have as many guests as you're used to."

From the Saturday, March 29, 2003 edition of The Raleigh News & Observer By Amy Martinez, Staff Writer

To access this article please click here.

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Subject: Kenny Reveals Car Owner Psyche in LA Times Article

Want to Know the Why Behind What You (and your neighbors) Drive?

Check out the February 6th, 2003 LA Times Calendar article, “Why we drive what we drive.” Dr. Charles Kenny, president of The Right Brain People®, lets the SUV out of the bag in Nancy Rommelmann’s fun and informative look behind the psyches at some of today’s most popular vehicles.

Access to this article requires a subscription.  You can sign up for a 14 day free trial by clicking here

 

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Subject: Odds are, you will never win the Tennessee Lottery

From the November 15, 2002 print edition By Scott Shepard

To access this article please click here.

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Subject:  The Right Brain People®
 
focuses market research on 'why'

 

 

From the October 18, 2002 print edition of the Memphis Business Journal, By Kate Miller

 

To access this article please click here.

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Subject:  Fire Drill:  Preparing for Crisis

Are you ready to protect your brand when disaster strikes?

 

From September 9, 2002 Feature Articles

 

To access this article please click here.

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Subject:  Car psychology quiz

Take our test to see what your blue Toyota Camry says about you.

 

From December 4, 2002 at Bankrate.com®  by Larry  Getlen

 

To access this article please click here.

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Subject:  Celebs' cars tell all

 

Stars use cars to make a statement.

 

From December 4, 2002 at Bankrate.com®  by Larry  Getlen

 

To access this article please click here.

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Subject:  What Your Car Says About You

 

Emotional needs filled by the purchase of an auto range from validation of sexuality to pure power.

 

From April 9, 2003 at Bankrate.com®  by Larry  Getlen

 

To access this article please click here.

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Last modified: 08/03/08