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President of The Right Brain People®
Addressed Midwest
Healthcare Marketing Association
May 18, 2006
Memphis, Tenn. — Dr. Charles T. Kenny,
president of
The Right Brain People®,
addressed the Midwest Healthcare Marketing Association (MHMA) on May 18,
2006 in Chicago at the Kellogg School of Business' downtown location,
located at: 340 E. Superior St., Chicago, IL.
Dr. Kenny’s session covered the background of
Right Brain Research and Right Brain Strategy Development.
Right Brain Research is an in-depth, one-on-one methodology that
includes the use of visualization, relaxation and repetition to uncover the
subconscious emotional motivators that are not apparent when more
superficial market research methods are used to address research questions.
The Right Brain People's® methodology uncovers
emotional needs and emotional barriers that drive consumer decisions in the
marketplace. The nature of consumers' emotional reactions are uncovered,
rather than sampling their surface opinions.
Right Brain Strategy Development works hand in hand with Right Brain Research to assist
clients in translating the findings from the research into dynamic brand
strategy plans. The unprecedented synergy between research and strategy
development has allowed the firm’s clients to leverage their brands as never
before. Kenny will also discuss specific brand case studies that illustrate
this dynamic synergy.
Dr. Kenny’s health care and pharmaceutical clients include
Abbott Laboratories, Bristol Myers-Squibb, Merck, Schering-Plough, Amgen,
Ross Products, and Loyola University Health System
The MHMA is The Midwest Healthcare Marketing
Association (MHMA) is a professional association that enhances the value of
healthcare marketers and increases their opportunities for success within
the healthcare industry.
The Association provides educational programs,
personal and professional networking, client relationship building
opportunities, industry news, social events and new friendships. Founded
more than 40 years ago, the MHMA includes over 200 members.
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President of The Right Brain People®
Addressed
National Council For Adoption
2006 National Adoption Conference
“Creating a Culture of Adoption”
Thursday, April 20, 2006
Memphis, Tenn. —
Dr. Charles T. Kenny, president of
The Right Brain People®,
addressed the
National Council For Adoption 2006 National Adoption Conference (NCFA)
on April 20, 2006 in Washington DC.
Dr. Kenny discussed our RIGHT BRAIN RESEARCH,
Birthmother, Good Mother: Enabling Women with Unplanned Pregnancies to
Consider Adoption
Moderator: Thomas
Atwood, President and CEO, National Council For Adoption
-Charles Kenny,
Ph.D., Founder and President, The Right Brain People
-Richard Wirthlin,
Board of Directors, Harris Interactive
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President of The Right Brain People®
Addressed Association of National Advertisers
February 28, 2006
Memphis, Tenn. —
Dr. Charles T. Kenny, president of
The Right Brain People®,
addressed the
Marketing Research Committee of the Association of National
Advertisers (ANA) on February 28, 2006 in New York at the ANA headquarters.
Dr. Kenny’s session covered the background of Right Brain
Research and Right Brain Strategy Development. Right Brain
Research is an in-depth, one-on-one methodology that includes the use of
visualization, relaxation and repetition to uncover the subconscious
emotional motivators that are not apparent when more superficial market
research methods are used to address research questions.
The Right Brain People's® methodology uncovers emotional needs and
emotional barriers that drive consumer decisions in the marketplace. The
nature of consumers' emotional reactions are uncovered, rather than sampling
their surface opinions.
Right Brain Strategy Development
works hand in hand with Right Brain Research to assist clients in
translating the findings from the research into dynamic brand strategy
plans. The unprecedented synergy between research and strategy development
has allowed the firm’s clients to leverage their brands as never before.
Kenny will also discuss specific brand case studies that illustrate this
dynamic synergy.
The ANA is the industry’s leading trade association dedicated
exclusively to marketing and brand building. Representing more than 360
companies and 8,500 brands that collectively spend over $100 billion
annually in marketing communications and advertising, ANA’s members market
products and services to consumers and businesses.
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Kenny & Associates, Inc. Presented Adoption Research at
Washington, D.C. Convention
April 1,
2004
Memphis, Tenn. — April 1,
2004,
The Right Brain People® presented groundbreaking research
at the National Council for Adoption Conference held in Washington, D.C. The
research provided new information on why women faced with unwanted and/or
unplanned pregnancies choose to abort, keep their babies, or make adoption
plans.
The National Council for Adoption Conference was held at the Washington
Terrace Hotel. The conference brought together a variety of medical
professionals and others interested in furthering adoption and adoption
education.
The Right Brain People's® research was originally sponsored by the
Family Research Council, also based in Washington, D.C. Using the
proprietary Right Brain Methodology,
the researchers conducted one-on-one in-depth interviews with women who had
experienced unplanned and/or unwanted pregnancies and with counselors who
assist these women.
Dr. Charles Kenny, president of
The Right Brain People®
credits the firm’s research with giving those who work with women facing
these kinds of hard decisions, new understanding into their motivations when
deciding how to work through the choices that will change their lives.
“Thanks to consumer psychology, for the first time we can take an inside
look at the psychological pressures that come to bear when a women decides
how to address the painful question of abortion, adoption or motherhood. We
also now understand more about how the counseling process can affect women’s
choices as they decide their futures.”
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Kenny & Associates Presented Abstinence Research at
Las Vegas Convention
June 26-28,
2003
Memphis, Tenn. —June 26-28,
2003,
The Right Brain People® presented groundbreaking research on
promoting abstinence among teenagers at the International Abstinence
Conference. The Kenny research opens a window into ‘why’
teenagers choose abstinence and “how” to support them in this lifestyle
choice.
The International Abstinence Conference, sponsored by the
National Abstinence Clearinghouse, was held at the JW Marriot in Las
Vegas. The conference brings together health instructors, educators,
parents, youth workers and others interested in furthering
abstinence-until-marriage education.
The Right Brain People's®
research was originally sponsored by
the Gerard Foundation of Massachusetts. Using the proprietary
Right Brain Methodology, the researchers
conducted one-on-one in-depth interviews with teenagers between the ages of
13 to 18. Among other findings, the report entitled “I’m Just a Kid”
explains what motivates teens to refrain from or engage in having sex.
It also addresses teenagers’ reactions to various aspects of abstinence
education.
Some of the surprising results of the research are:
· Teens’ identities play
crucial roles in abstinence
· Sexually transmitted
disease (STD) education can actually interfere with teen understanding of
sexuality
· Teens’ decisions to have
sex occur long before opportunities arise
Dr. Charles Kenny, president of
The Right Brain People®
credits the firm’s research with giving those who work with teenagers, new
understanding into teens’ sexual motivations. “Thanks to consumer
psychology, for the first time we can take an inside look at teen sexuality
from the viewpoint of the teens rather than from the viewpoint of adults.
Underlying the reported statistics of teen sexual activity, we see that
teens cherish their childhood and youth, do not want to be rushed or
pressured and say to us that ‘I’m just a kid.’”
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Kenny & Associates’ Research Crucial Component in Building
Corvette Brand
August 28, 2002
Memphis, Tenn. — August 28,
2002,
The Right Brain People® Right Brain
Methodology research has been credited for bringing invaluable
understanding of the emotional strength of the Corvette brand to the
Corvette design process.
The Right Brain People's® crucial contribution to
America’s sports car is discussed in a chapter in Dave McLellan’s new book
about the 50-year development history of Corvette, Corvette From The Inside.
The Right Brain People® interviewed not only die-hard Corvette
owners, but to get the fullest possible view, General Motors’ key executives
responsible for the Corvette brand and automotive writers. The picture that
emerged was of a brand at risk of being diluted and lost in the automotive
shuffle.
McLellan credits
The Right Brain People® with giving the Corvette design team an invaluable
insight into the minds of Corvette owners. “The
Right Brain People®
gave us a viewpoint on the marketplace we otherwise would not have had.
This research put the Corvette buyer into sharp focus for those of us who
were listening. Corvette buyers had always demanded power, style and
perfection, but we couldn’t articulate why. The
Right Brain Methodology research gave us
that ‘why’.”
Dr. Charles
Kenny, president of
The Right Brain People®,
says that the Corvette brand carries so much excitement in part because of
the passion of its creators. “Corvette is the only automotive brand we
ever encountered where the engineers and designers were deeply devoted to
making the car as great as it could be, both for themselves and Corvette
aficionados. The engineers and designers endured some tough times and
opposition from within their own company but ultimately they prevailed and
the result is a car, and a brand, that inspires almost fanatical loyalty.”
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The Right Brain People® is a consumer psychology firm that specializes in answering that
hardest of questions ‘why’
consumers do what they do. Pioneering Consumer Psychology since 1972, the
firm has worked with more than 500 businesses, non-profit organizations and
governmental agencies to help clients understand what motivates their
consumers, clients and constituencies.
The Right Brain People®
is based in Memphis, Tennessee and has an office in Saint Louis, Missouri. For More Information: Joy Ward,
314.283.5259
Email:
joy@rightbrainpeople.com
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