“The Right Brain Way is the key to finding the magic inside the minds of your customers. It will forever change the way you sell your brand.”
-James Belasco, best-selling author

Emotional needs drive behavior. The Right Brain Way takes this powerful concept and details a proven methodology for uncovering the needs that motivate people to buy a product or a brand. Whether your objective is to increase market share or to gain a better understanding of your customers, The Right Brain Way reveals the intrinsic link between consumers' emotions and their wallets.

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