Client Stories


In 2002 Abbott Laboratories asked us to provide the psychological research and strategy development
for the introduction of a new drug for rheumatoid arthritis. We analyzed the emotional drivers of both
patients and physicians and then focused on the overlap between the two… more »


Hughes presented us with the mystery of never being able to sell their contract services to the FAA,
despite worldwide success in air traffic control and being one of three premier suppliers to the
Department of Defense. We found out why… more »


Saturn asked us to provide the consumer input for a brand that was already partially formed around
a philosophy and the Japanese concept of "manufacturability." First, we uncovered the reasons for the
success of import brands in America. Then, we discovered… more »