Testimonials

"At Hughes Aerospace Right Brain Research always showed us that even the most complex competition, reviewed by the most sophisticated people, often boils down to decisions made about simple emotional constructs. The Right Brain People helped us find the constructs to learn what we should offer and how we should phrase that offer. In a very tough competition, we were able to offer things that were critical to success, but were not cited by the government in the specifications. That made all the difference and resulted in winning a $200 million service contract, followed later by a $2 billion contract."

"The Right Brain Research which your firm performed for us was years ahead of its time. The market is evolving into it beautifully. There is a transformation underway in the building industry: i.e., moving away from the 'McMansion' to smaller homes with character, community and security. This trend started as a niche, but it is now becoming more mainstream. This is the direction of the market that your research uncovered for us six years ago and it really has worked well for us.

Great work, great job!!"

"We searched for a method to identify the emotional side of consumer behavior. When we found The Right Brain People, we discovered a whole new way of doing market research and understanding our consumer. We redid all of our statistical research and our approach to advertising. The result was an increase in overall market share."

"I was very impressed by several aspects about The Right Brain Approach. These included the ease with which your interviewers were able to relax respondents and tap into their thinking, the breadth of topics that could be addressed in the scope of one project, and fresh, non-conventional thinking reflected in the final report. As implied in its name, the Right Brain technique appears to offer possibilities for understanding the consumer in ways that conventional research approaches might ignore or overlook."

"Right Brain Research is the keystone of all customer-focused marketing. Until the 'why' questions are answered, most marketing efforts are, at best, off the mark. Those who practice relationship marketing, database marketing, one-to-one marketing–call it what you will–cannot succeed without Right Brain Research. The Right Brain People is an essential ingredient for successful marketing in this highly competitive, fast changing era. I incorporate The Right Brain People into all strategic planning efforts and I encourage my clients to do likewise."

"I write this letter almost three years after the completion of the two Sport Utility Vehicle (SUV) projects you conducted for us in 1995 and 1996... I want you to know that your team's discovery and vivid articulation of consumer motivations and desires remains as the cornerstone of our strategic marketing efforts. To us, this reinforces the idea that 'getting it right' takes on a timeless quality. While the SUV category continues to evolve, the essence of your Psychological Kernel has remained our truth.

Finally, I want to applaud your commitment to a promise you first made to us at the outset of our study. You indicated that the completion of a project extends well beyond the presentation of results.

Thank you for the continuing consultation you have provided us long after the actual interviews were conducted. In short, the Right Brain Approach works!"

"I will never work on a new product introduction
without having Right Brain at my side."